Website & offer audits
Review public pages, navigation, calls to action and the clarity of the offer. Separate a broken destination from a design preference, and prioritize what prevents a visitor from taking action.
Research + Intelligence
Before designing a page or connecting a workflow, establish what the business does, what the source actually says and what still needs an answer.
Pages · services · links
Headings · contact paths
Keep the reference.
Separate facts from assumptions.
Review the finding.
Choose a bounded action.
Illustrative workflow. Connections and outcomes are configured and verified for each project.
Review public pages, navigation, calls to action and the clarity of the offer. Separate a broken destination from a design preference, and prioritize what prevents a visitor from taking action.
Organize services, contact details, page headings, media references and existing CTAs with their source URLs and crawl dates. A source reference supports review; it does not prove a claim is true.
Distinguish verified facts, observations, proposals and unknowns. Turn findings into a bounded next action instead of a report with no owner.
Research starts with accessible public sources or material you authorize us to use. We do not infer private account access, invent reviews or turn unavailable facts into marketing claims.
The same structured brief can inform website copy, information architecture, intake questions and workflow requirements. It remains reviewable as the project moves into production.
See the Website Factory process ↗One business. One connected system.